Clairol Natural Instincts Demi-Permanent Hair Dye, 5 Medium Brown Hair Color, Pack of 3

Discover your natural way to shine! Made with 80% naturally derived ingredients, Clairol Natural Instincts gives you a rush of color you can feel good about. Say “yes” to gentle ingredients like coconut oil and aloe vera and say “no” to ammonia and added parabens. Our no-drip creme formula is designed to feel more like a conditioner, and it’s gentle on all hair types and textures. Treat yourself to color that boosts shine, blends away grays and lasts up to 28 washes. Available in 37 natural shades, so you can find the black, brunette, blonde, or red hue that’s totally you. Use the hair color chart below to find your ideal shade.

Get a rush color and a boost of shine for radiant, healthy-looking hair
Our most gentle color to the hair, with 80% naturally derived ingredients!
Perfect for all hair types and textures